Flanders accounts for approximately 4% of international format exports, which is remarkable for a market of seven million inhabitants. Taco Rijssemus analyzes how favorable institutional conditions make this possible, whereby the VRT shares intellectual property with producers and independent production companies can thereby build up rights. The shared linguistic space with the Netherlands serves as a testbed, because a format that succeeds in both markets has proven to be scalable, although Flanders remains no equal partner within that relationship. Formats such as 99 to Beat and Destination X, and distribution companies like Be-Entertainment, demonstrate a shift from creator signatures to reproducible formats, while the question remains whether Flanders can develop an independent export infrastructure.